Hi, this is Mike

​

Born and raised in Hong Kong, I have relocated to the UK in 2023. I have been actively involved in the creative industry since 2009, consistently demonstrating my expertise and passion. With a strong focus on creative thinking and art direction, I have gained valuable experience working in both local and global agencies, collaborating with renowned Asia Pacific brands such as Schroders, Manulife Asset Management, FTlife, 3M, IKEA, and SCMP - HK Magazine. My background encompasses B2C and B2B creative projects, as well as corporate creative thinking.

I have the ability to translate client brand strategy and marketing objectives into a creative strategy. I can oversee and manage the creative process, from above-the-line (ATL) to below-the-line (BTL), to achieve the final outcome. Building and developing brands through visual communications is also one of my strengths.

I am adept at following guidelines when necessary to ensure that the message, brand, and problem are effectively addressed. Additionally, I possess the ability to think outside the box, drawing inspiration from diverse sources such as movies, photography, fashion, culture, news, and local communities.

With a Bachelor's Degree in Applied and Media Art from Hong Kong Polytechnic University, I firmly believe that good creative work stems from effective communication. My approach involves meticulously identifying the core message and translating it into relatable and engaging creative content for the target audience.